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Marketing Plan |
This consists in a plan of action based in the proper identification of key information regarding the market structure, weaknesses and opportunities as well as the objectives and strategies to sell a product and/or service
An action plan that will allow the market to identidentify a product and/or service, and most importantly that it ends being sold.
A fundamental part is the knowledge the customer has on the market before the establishment of the sales strategies and marketing. We need to identify which are the needs and market perceptions regarding the product and/or service, as well as the position of the most important competitors.
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Business Case
