strategic marketing
Our client approached in order that we advise him in the commercialization of its products within some schools.
Today, Genuss is sold in the main stores in the country, far from schools where the market was intended initially.
Marketing Plan and Benchmarking.
MARKETING PLAN AND SALES PLAN
A key part of the business plan is the Marketing and Sales Plan. Our experience in this way allowed us to offer this service to enterprises and individuals whose needs they fall in establishing strategies and an action plan to promote and sell more efficiently and cost-effective its products and services.
We advise: In the development and implementation of planning processes in order to give courage and strengthen the position of enterprises in the market.
We establish: Strategies and plan how and what are we going to make to bring our product or service it have a position on market, that people know about our product or service, but more important is buy it.
We propose: New ways of doing business, create and segmenting markets, develop products and services, open new channels of distribution and sales, as well as establish better relations with these markets.
MARKET RESEARCHE
Prior to identify and develop strategies for a plan of Marketing and Sales, is required to have a market knowledge, why we develop the area of Market Research, specialized in obtaining qualitative information to facilitate the design of strategies that actually work.
We carry out investigations which provide information of great value in the design of strategies within a enterprise, either as part of our advisory services, or independently.
We adapt to the specific needs of each customer, because our process to develop a market research leads an approach of strategic planning in the field of marketing and sales, which gives a significant added value to our services.
GEOREFERENCE
The geographical aspects play an important role in designing strategies, both commercial and promotion, which it can hardly generated or observe through a conventional research. Given the above, in B&V Consulting we work out jointly with designers of software national, for geographical analysis of market, which refers to as Georeference.
We analyze: Information of geographic nature that allows us to:
• Designing strategies that involve geographical aspects, both in terms of promotion as well as of sales
• Identify the market potential in geographical terms
• Identify and locate geographically to the competitors located in the area
• Identify generators of trafficking in the area
BENCHMARKING
We believe that a form of shortening the learning process of a enterprise is to observe what other enterprises make good or bad. Our approach on the plan of marketing and sales provides an analysis that shows in the form clearly and specifically what they make the competitors and their products in the right way. we identify who they are the main competitors, where they are, what are the main characteristics of their products / services, as well as their processes of distribution, price and sales.
CREATIVITY AND STRATEGIC COMMUNICATION
Our services cover from the technical advice, until the development of product image and/or service. Therefore, in order to have a greater control over this process, we have strategic alliances for more than 10 years with Creative people of excellent level, which allows us to provide an integral service which facilitates the implementation of the proposed strategies.
We develop communication strategies in line with the marketing plan:
• We analyze all at the environment of the company.
• We set objectives in the short and long-term.
• We design appropriate strategies to achieve these objectives
• We propose projects to will run for the implementation of strategies
MARKETING OUTSOURCING
Our customers have given us the confidence of directing and coordinating the implementation of their marketing strategies, running as directors of the area of way externally
We offer: Marketing Resources without increasing its operating costs.
We develop: Strategies for merged marketing and consistent.
We obtain: The responsibility of Marketing through a professional equipment and of great experience.