Our objective of the Business Plan is related to the master document, which lays out the most efficient strategies to reach the objective. This is accomplished by identifying:
Where am I heading?

Where am I?

and most importantly, ….

What do I need to do to achieve my objectives in the most efficient and cost effective way?

We suggest proceeding with the Business Plan once the customer knows for certain he or she will move forward with our proposed alternatives. If the customer only wants to know the cost effectiveness, we suggest instead a Business Case.